Deep-Voiced Politicians May Have an Advantage at the Polls.
If they want to get more votes, both male and female politicians may want to practice speaking with a deeper voice. Researchers surveyed 800 adults regarding hypothetical candidates and found that deeper-voiced candidates garnered 60% to 76% of the votes. Study co-author Dr. Casey Klofstad writes, “We think of ourselves as rational beings, but our research shows that we also make thin impressionistic judgments based on very subtle signals that we may or may not be aware of.”
PLOS ONE, August 2015