More time in front of the TV set and higher exposure to TV ads leads to increased consumption of sweetened beverages among children. Each additional hour in front of the TV increased the likelihood of regular sweetened beverage consumption by 50%. Only one parent in seven indicated that they tried to reduce their children’s exposure to TV ads. The same parents stated that their children were less prone to drink soft drinks and other sweetened beverages. Children of parents who were less strict about TV ads were twice as likely to consume sweetened beverages every week.
University of Gothenburg, Sweden, June 2013